Please note this is not my analysis. It is analysis by teams of researchers who do this sort of thing for a living. Now, that said, you may be right that West Virginia is one of the most racist states and California is one of the least racist. But the only way you could measure this would be to get racists to admit to their racism. But racists are denying being racist. So, the researchers across the country who put this data together decided to base conclusions about racism on three markers for it that can be measured instead of on how people feel. The finding is that in West Virginia, there is less disparity in education, unemployment, and income than there is in most other states, and in California there is more.